PPC Management Packages
The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties. It is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site rather than attempting to “earn” those visits organically.
Pay Per Click Campaign
To attract more traffic and hence more conversions, here are the following things we will be doing. We offer a multi–featured Pay–Per–Click Campaign management program, keeping in mind the five most important requisites of a successful PPC Campaign:
- Identifying relevant keywords that have high search volume and less competition.
- Targeting quality traffic.
- Improving campaign/s Click–Through–Rate(CTR).
- Using optimum bid value to achieve maximum traffic within the budget.
- Suggesting changes to improve the website’s convertibility.
The whole project will be divided into 8 phases:
1. Business Goals
2. Research based on the Target Audience and competitor website
3. Detailed Keyword research
4. Creation of Ad–copies
5. Landing PageDevelopment
6. CampaignSettings
7. Bid Management
8. Here are a few on–going steps we would be following in our daily routine:
How we can help you with the Adwords campaign
1. Once we get started with the project, the first thing we will do is send you an online PPC form to fill. That forum will ask general questions like targeted region, Audience, Market, most profitable product or services, etc.
2. Through this form we will get to know your basic requirements and expectations.
3. Then, we will do thorough research on the website keeping various aspects in mind like target location, Unique Selling Point(USP), Competitors. By this, we will get a list of comparisons that help us in the campaign later.
4. This is followed by detailed keyword research, and that too is done keeping several factors in mind like Geometric location, Services provided by you, and Categories. Keywords will be divided into small groups according to their relevancy, which will help you increase your CTR and quality score, hence decreasing CPC.
5. Once keywords are selected, we will send them for your approval to get them finalized.
6. Now, when the keywords are finalized, we will start creating highly convertible Ad–Copies. These Ad–copies will be created by highly experienced PPC Executives and will be sent for your approval.
7. Proper conversion tracking and a full visitor profile tracking report will be set up on your site to keep our proper eye on the whole campaign that is going on. Conversion tracking code will be inserted in the backend of your website.
Our Packages
$500
Basic
No Setup fee
Advertising Budget
$300-$999
Up to 15 Ad Groups
2 Ads per Ad Group
300 Keywords
$1000
Premium
$200 Setup Fee
Advertising Budget $999-$2499
Up to 25 Ad Groups
4 Ads per Ad Group
500 Keywords
$1500/mo
Platinum
$200 Setup Fee
Advertising Budget $2,499-$5,000
Up to 60 Ad Groups
6 Ads per Ad Group
1,000 Keywords
What do you need help with?
Our marketing agency built its reputation on delivering results and setting realistic expectations. Send us a message and tell us how we can tailor our service to fit your needs.
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